MainStream TV is perfectly suited for Local Businesses

  • The Legacy Broadcast Flaw: Buying a local cable spot in a major metro area forces an HVAC company, law firm, or local store to pay for viewers across the entire Designated Market Area (DMA), even if 80% of those viewers live outside their service radius.

  • The MainScreen Advantage: We boundary-fence your campaign directly to your primary trade area, down to specific zip codes or radius rings around your front door. Every single cent of your $1,000+ budget goes directly to potential customers who live in your backyard.

Zero Media Spill and Wasted Media

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  • Unmatched Precision: Unlike traditional TV (which relies on broad age/gender television ratings), modern CTV lets you target specific households based on:

    • In-market intent (e.g., active home buyers, shoppers looking for new vehicles)

    • Household income, homeownership status, family size, and lifestyle attributes

  • The Result: You aren't just showing an ad on TV; you are showing an ad on TV to your specific ideal buyer.

Deep Household & Behavioral Targeting

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  • Avoiding Wasted Frequency: On legacy cable or social media platforms, your ad often hits the exact same person 15 times a day, burning budget on ad fatigue.

  • Systematic Frequency Control: We set hard frequency caps (e.g., maximum 3–4 views per household per week across networks like Hulu, Peacock, Roku, and ESPN). This spreads your impressions across the maximum number of unique prospective local households, drastically expanding your total brand footprint.

Frequency Capping to Maximize Reach

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Captive, Non-Skippable Sight and Sound

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  • 100% Share of Screen: Unlike social media feeds where users scroll past in 1.5 seconds with the sound muted, TV commercials play full-screen on a 65-inch television with high-fidelity audio.

  • 95%+ Completion Rates: Connected TV ad formats are non-skippable. Over 95% of viewers watch your 15- or 30-second message from start to finish.